Design
Branding &
Creative Direction

I strategize, design, code and produce digital experiences. A team player and a leader working remotely and where I'm needed. Have a look around and if you're looking for a multidisciplinary digital designer / creative director – let's talk!

Jeff Hatcher creative director digital design and branding profile photo

Recent Work

MemLife App (NexGen)

Digital Creative Director, UI / UX Design & Prototype, Product Development

MemLife App (NexGen)

Digital Creative Director, UI / UX Design & Prototype, Product Development

Alzheimer's Association

Conference Program Creative Direction, Print Design, Project Management

Hart & Sapp

Startup Branding & Look Book Design

Attorney Andrew Gay Jr.

Branding & Responsive Squarespace Website Design

UX & UI

E-Commerce: Kosher Market & Catering

Branding, UX, Visual Design & Development
DEMO: https://c-r-express.myshopify.com LOGIN: kosherexpress

E-Commerce: Kosher Market & Catering

Branding, UX, Visual Design & Development
DEMO: https://c-r-express.myshopify.com LOGIN: kosherexpress

Global Product Data Management Platform

100+ Wireframes completed prior to Visual Design
Directed concept, user experience, visual design and development

Global Product Data Management Platform

100+ Wireframes completed prior to Visual Design
Directed concept, user experience, visual design and development

MemLife (NextGen)
Private Personal History

Product Design, UI / UX Design & Prototype
iOS & Android App

MemLife (NextGen)
Private Personal History

Product Design, UI / UX Design & Prototype
iOS & Android App

Design & Branding

Motion Graphics & Video

Logos & Identity

Many projects I work on can't be shown publicly – send me a note if you’d like to see the protected work page.

Design is where art and business meet.
The first design is never the final. Ideation, iteration and collaboration are the keys to success.
Everything can be improved through design.
"Beautiful, award-winning design skills aren’t even enough...you’d better understand how to deploy those design skills in a way that helps solve business problems...you’ve got to understand business, as well as how to tell the client’s story across a wide variety of media."
— Alan Dye, Creative Director / VP User Interface Design at Apple

A Life in Art & Digital Design

84

First Computer

Christmas morning. A stack of boxes nearly as high as the ceiling held an Apple IIe. I'd spend the next several years hacking around in BASIC, but mainly arrow keying and joysticking my way through games like Karateka, Dig Dug, Wavy Navy, Castle Wolfenstein, California Games, Lode Runner...

98

Art School Graduation

After studying painting in London at the world renowned Slade School of Fine Art, I graduated with honors from Mason Gross School of the Arts. Next, I waited tables at a less renowned Italian restaurant while I freelanced from my roommate's computer designing graphics for a company that, as it would turn out, wound up being just a few weeks behind the launch of Evite.

99

Move to San Francisco

The dot-com boom. I was ready for travel and change and could feel the momentum of the west coast calling me. I packed my bags and spent a month on the road with my future wife. On arrival, we had no money, but I put an Apple G4 on a credit card, locked myself in our tiny apartment for two weeks and learned HTML, CSS and Flash. In under 30 days, I had a job as an Interactive / Flash designer.

01

Career Start

Within a year of being at Monolith Interactive Solutions, I advanced to Senior Designer and led a five person creative team working seamlessly with management and the development team. I led the design for clients like American Airlines, PricewaterhouseCoopers, Bechtel, Destination Films and lots of startups. Eventually the company was sold to a global logistics group for software that I designed in collaboration with the development team.

02

Freelance Designer

After the Monolith doors were closed, I began freelancing for local agencies and clients like Pottery Barn, Pottery Barn Kids, Radio Shack and a handful of small businesses. At the same time, I operated an electronic music netlabel that delivered millions of mp3s (legally, before Creative Commons) which culminated into being a panel speaker at an international netlabel festival in Zurich.

04

Felt Media & Philadelphia

My wife, Liv and I decided to merge our print and digital talents into Felt Media and move back east to Philly. Within weeks we began designing some of the first websites for Philly agencies and over the next decade we went on to produce websites, Flash interactives, CD-ROMs, motion graphics, logos, print collateral, massive touchscreens, projections, etc. for agencies and clients like GO! Experience Design, C2 Creative, Todd Street Productions, Cadient Group, AstraZeneca, Red Tettemer, Elsevier, Wyeth, Bank of America, Hershey, PowerBar, OKI, Johnson & Johnson, Pfizer...and many more.

17

The Next Chapter

Felt Media has started branding and developing its own products while we continue to pursue new opportunities as a team and independent creatives...perhaps your company will be added here next!

Experience & Technology

I design and code — and even design in code. I lead, work independently and collaborate. With nearly 20 years of experience in digital design and entrepreneurship I can talk data and code with the development team and business goals with senior management and clients. I'm known to intently iterate design, code and branding with the single goal of making people, brands, products and businesses stand out from their competition.

  • Advertising
  • Marketing
  • Video Scripting & Production
  • Software Design
  • Google Analytics
  • Print Design
  • Animation
  • Custom Coded Websites
  • Amazon FBA (Fulfillment by Amazon)
  • MongoDB & Atlas
  • Amazon Advertising
  • Database Design
  • Shopify
  • Wordpress
  • Drupal
  • Digital Experiences

Delivering Business Minded Design Solutions

Agency quality creative and design — on time and on budget.